Industry

Health

Client

U.S. Department of Health and Human Services

Launch Innovation Accelerator

Launch is an accelerator that funds, mentors, and supports organizations that improve adolescent health equity.

The program was established in 2023 and is funded by a grant from the U.S. Department of Health and Human Services' Office of Population Affairs.

View the Live Site
Launch Innovation Accelerator — laptop mockup showing the platform with a purple gradient interface

Overview

Objective

Design a brand identity and website for Launch Innovation, a forward-thinking organization focused on fostering tech entrepreneurship and innovation in the youth sexual health space.

Key Achievements

  • Led design of a responsive website with a focus on accessibility.
  • Created a distinctive brand identity and visual design system.
  • Integrated analytics to track user behavior and gather actionable insights for continuous improvement across website, social media, and email.

Website Design

Launch website — homepage with hero section and program overview Launch website — about page with mission and equity focus content
Launch icon set — custom icons used throughout the website

Brand Design Process

I created three initial options featuring different color palettes and look and feel for the brand.

Brand design process — three initial options with different color palettes and visual directions

Affinity Clustering

Affinity clustering — first round of user insight groupings Affinity clustering — second round of refined clusters Affinity clustering — final navigation themes and groupings

Your Brand

Logo

Launch logo — red wordmark with flame icon, light and dark variants

Icon

Launch flame icon mark

Palette

Launch color palette — primary red, neutrals, and accent colors

Icons

Launch icon set — custom icons used throughout the platform

Product Design Process

Sitemap

We divided the site design into two phases: before applications, before and after choosing the first cohort

Phase 1: Home, About, Why Join
Phase 2: Frequently Asked Questions, Innovators/Grantees, Faculty, Blog

Phase 1

Launch sitemap Phase 1 — Home, About, and Why Join page structure

Phase 2

Launch sitemap Phase 2 — Explore, Faculty, Blog, and FAQ page structure

Low Fidelity Wireframes

Launch lo-fi wireframes — Home page screens Launch lo-fi wireframes — About page screens Launch lo-fi wireframes — Why Join and Explore screens Launch lo-fi wireframes — Join Now and application screens Launch lo-fi wireframes — Meet the Grantees screens