Launch Innovation Accelerator
Launch is an accelerator that funds, mentors, and supports organizations that improve youth sexual health equity.
The program was established in 2023 and is made possible by a grant from the U.S. Department of Health and Human Services’ Office of Population Affairs.
VIEW THE LIVE SITE Background
Project type: End-to-end responsive website + brand design
Role: UI/UX Design, User Research, Brand Design, Visual Design, Wireframing, Prototyping
Industry: Health
Client: U.S. Department of Health and Human Services
Tools: Figma, Adobe Illustrator
Duration: October 2023 - April 2024 Launch
Overview
Objective
Design a brand identity and website for Launch Innovation, a forward-thinking organization focused on fostering tech entrepreneurship and innovation in the youth sexual health space.
Key Achievements
Led design of a responsive website with a focus on accessibility.
Created a distinctive brand identity and visual design system.
Integrated analytics to track user behavior and gather actionable insights for continuous improvement across website, social media, and email.
Brand Design Process
I provided three initial options featuring different color palettes and look and feel for the brand.
Affinity Clustering
I presented the brand concepts to internal leadership and partner organizations. We asked questions about the brand, including:
What are the characteristics of our audience?
What spaces are they working in?
What are the core values of the audience?
What do we want out of a brand?
What tone should we use to speak to our audience?
What words would our audience associate with our brand?
During the review of the design concepts, we asked:
What would resonate most with the audience, logo-wise?
What resonates least for the audience?
We also collected general feedback on what they liked the most out of each option.
Product Design Process
Sitemap
We divided the site design into two phases: before applications, before and after choosing the first cohort
Phase 1: Home, About, Why Join
Phase 2: Frequently Asked Questions, Innovators/Grantees, Faculty, Blog
